Where big ideas are created

CSG was formed in 2004 to help advertisers create more effective and engaging radio and on-line advertising.

We develop new and innovative ways to market products and services through radio and have invented new advertising methods including BLINKS, ADLETS, Song Tags, Ad Jams and Brown Bag Takeovers.

CSG employs a world-class, award-winning team of the best writers and producers for radio anywhere. We’ve hired from agencies JWT, BBDO, Saatchi, Spike DDB, Tracy-Locke, Brunner and employ a platinum selling musician as our in house composer and songwriter.

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JASON PHELPS – MUSIC DIRECTOR

MTV, VH1, NBC, The CW, Miramax, Macy’s
Number 1 Billboard Charts Songwriter * Top 3 finalist in “American Idol” songwriting competition
* Has shared stage with Shakira, Maroon 5, The Black Eyed Peas, Gwen Stefani, John Mayer

New York Festivals * ADDY Awards * Creativity


J.J. FOXX – ASSOCIATE CREATIVE DIRECTOR/SENIOR PRODUCER

Brand work: VISA, FOX Television, Sony Pictures, Lionsgate, Jack In The Box, NBC
Background: Premiere Radio Networks, 80 markets nationwide including NYC, LA
Chicago, Philadelphia, Washington DC, Houston, Atlanta
Radio Mercury Awards * New York Festivals * Radio & Production Awards


JILL BELLOMA – ASS0CIATE CREATIVE DIRECTOR/SENIOR WRITER

Subway, Zippo, Cole Haan, Dow, Cirque du Soleil, Admiral Nelson’s Spiced Rum
Agency Background: Brunner
Radio Mercury Awards * Archive * Creativity


VITO GORINAS – SENIOR PRODUCER/WRITER

Nissan, Time Warner, Public Storage, GEICO, Diet Coke, USO, Breast Cancer 3 Day
Background: Clear Channel Radio, Atlanta, Milwaukee, Peoria * Saga Communications * Featured in FMQB magazine AIR Awards * MarCom Awards * Radio & Production Awards * Communicator Awards


STEVE STONE – SENIOR WRITER/PRODUCER

Kia, Sony Pictures, Ad Council, Air Evac, Union Planters Bank, Freeman Health System,
Eccentrix, Alert 1 Pest Control
Background: Zimmer Radio Group * EMF Broadcasting * Ozark Radio Network’s Personality of the Year
Radio Mercury Awards * #4 all-time trophy winner Radio & Production Awards


ROB CARTER – PRODUCER

Wendy’s, Burger King, St. Luke’s-Roosevelt Hospital, AAA Travel, Carmike Cinemas, Carnival Cruise Line
Background: Clear Channel Radio, Atlanta, Columbus * 2-time Archway Broadcasting Talent of the Year
* Readers Choice Commercial of the Year


BOB BARRINEAU – WRITER

McDonald’s, Coca-Cola, NFL, Xbox, Nike, LongHorn, Cox Cable
Agency Background: Pollak Levitt Chaiet * Pringle Dixon Pringle * Babbit & Reiman
Radio Mercury Awards * ShowSouth * ADDY Awards


TOBI CARVANA-MOORE – WRITER

Publix, BMW, MINI, JCPenney, Cingular Wireless, Hanes, NASCAR, Tyson
Agency Background: Mullen * 22 Squared
Addys * Effies * Communication Arts * NY Film Festival


DAVE SAVAGE – BRANDING MANAGER/WRITER/PRODUCER

Disney Cruise Lines, Pier 1, Chase Card Services, SyFy Channel, Comcast, Forever 21
Background: Clear Channel Radio, Atlanta, Cincinnati * Jacor Communications, Jacksonville, Knoxville
* Premiere Radio Networks, 80 markets nationwide
AIR Awards * Creativity * Hermes Awards * MarCom Awards


SEAN THIGPEN – VIDEO DIRECTOR/EDITOR/COMPOSITOR/VFX ARTIST

World of Coca-Cola, UPS, Kimberly-Clark, Georgia-Pacific, Chick-fil-A
Production House/Agency Background: R!OT for BBDO * Back Home Pictures * 22 Squared *
Macquarium * Realm Advertising
IABC Silver Flame Awards * Gold Summit International Award


TIM HOLT – ART DIRECTOR/MARKET TV PROJECT MANAGER

U.S. Marine Corps, World of Coca-Cola, Orkin, Bridgestone Golf, FEMA, BMW
Agency Background: J Walter Thompson * Erwin-Penland/Hill Holiday
National ADDY Awards * ShowSouth * Archive


JIM COOK – PRESIDENT

Jim created and launched the CSG in 2004. His goal is to marry technology and talent from top
ad agency creative writers to world class production. He sets the tone for creating messages that
reach consumers on an emotional level with solid brand strategy. A long-time leader and innovator
in radio production, branding, imaging and creative content, his role at CSG is to engage creative
resources for national, regional and local brands. Jim leads the CSG teams to ground breaking solutions.
His responsibilities also include ongoing training and support for Clear Channel local radio stations
and advertisers, as well as company internal creative networks and shared resources.


Automotive

Radio Creative
Research Template
Client Presentation – Blue Dude
Sales Power Points
Digital Assets
Video Testimonials
Video Pre-roll



Legal



Education



Financial



Retail



Health



Bars



Home Improvement




Darwin Paustian, Las Vegas, Palmer & Associates

Background:

I was looking for unique ideas for a local law firm, Palmer & Associates… but they were a high maintenance client that needed a lot of attention.


Opportunity:

My client wanted to set themselves apart from the competition and create an image for their firm in Las Vegas.



Solution:

After many hours of consulting with the client and enlisting the help of CSG, I used the CSG Legal Pitbull campaign to close an annual deal that included all 3 stations in our cluster, online, outdoor and shorter length spots.
Video Testimonial



Sealed the deal for:

$94K annual deal

Mary Weber, San Diego

Background:

Toyota of Poway was a print-only advertiser. They had not done any radio since they opened, only TV and print. And they changed hands in October 2008, which made getting an appointment difficult.



Opportunity:

It took 7 months to get an appointment, but once we got in, we discovered they wanted a jingle… But how do you rhyme Poway with anything?



Solution:

Wham, bam, thank you ma’am! We had one within 10 days thanks to CSG. Walked in, played the scratch version and they loved it. The client is now also using the jingle in their TV commercials too.



Sealed the deal for:

$37K for 2009.






Sarah Sweetland, New York,
Elvis Duran Toyota

Background:

Elvis is a huge Toyota fan… he owns 3 himself.



Opportunity:

Partner with local Toyota dealers to help stimulate the economy.



Solution:

Elvis offered listeners a $1000 coupon good for purchase from one of “his” dealers. The CSG campaign included live reads done by Elvis and a general :30 to be used in open inventory.






Jeff Mordzejewski – Los Angeles, Southern California Pipefitters

Background:

This client was in an interesting category. And they had the money and wanted to advertise.



Opportunity:

The client had a compelling story to tell with no clue as how to tell it.



Solution:

CSG created spots for them focused on their health and dental benefits. It sold the story that “when you are a union member you have a better life.”






Jane Ezratty, San Diego, San Diego Metropolitan
Transit System

Background:

Proposals went out for a bid using the Transit bus system. It was government money and the best deal would win.




Opportunity:

They had bought specific events (MLB games, NFL games, Dump the Pump Day, Earth Day, etc.) so we brought in CSG as a competitive advantage.



Solution:

CSG created a custom campaign that the competition couldn’t touch. The spots brought the message home of what they were really selling: “the quickest way to get to the party.”



Sealed the deal for:

100% share of the sale for a total of $75K.






Kristen Scherer & Melanie Potter,
Charleston

Background:

With the all the media negativity in regard to the housing market, we wanted to create a plan to help our top ten local homebuilders.



Opportunity:

Put a positive spin on the housing industry, via our local homebuilders association.



Solution:

The CSG campaign “Wiggle Room” was tailored to inform listeners why now is a great time to buy a home, with a plan for one local builder to own the wiggle room position. It was fully integrated: on-air, online, outdoor, and even a website to learn more about incentives and government rebates.



Sealed the deal for:

6 week campaign /$105K






Bernie Weiss, New York City,
Bryant Park

Background:

One of the most famous parks in NYC wanted to get the word out about themselves on radio…



Opportunity:

Bryant Park is the home to major NYC events such as Fashionweek, but the client wanted to promote the lesser known activities, classes and events that NYC residents may not be aware of.



Solution:

Client was so satisfied with the first campaign that captured the feeling of Bryant Park, they returned to CSG for help with promoting their Fall Festival. Client embraced an edgy jingle that is sure to get listener’s attention.



Sealed the deal for:

19 week campaign/$150K and renewed.






Boyd Bailey – Washington DC,
Local Dentist

Background:

I found the client, a local dentist, on Media Monitors.



Opportunity:

Reached out with a seeding email, left a voice message comparing WBIG and a competing station, then conducted a CNA over the phone and set up an appointment.



Solution:

With the CSG spot & Blue Dude presentation in hand, I closed the deal on the first meeting… new direct business using a spot right off the website with just a custom tag!



Sealed the deal for:

$110K






Stuart David Home Furnishings,
Jeanette Goodwin/Modesto

Background:

Full line furniture store that is Modesto’s best kept secret.



Opportunity:

Store location isn’t ideal, but their furniture is custom built to last
by local craftsmen.



Solution:

A clever campaign that plays up their quality and durable furnishings.



Sealed the deal for:

Been using CSG since 2010 and will have spent a total of $47,900 through the end of 2011.






Leader’s Casual Furniture,
Jon Thompson, Florida Regional Sales

Background:

Retail store that specializes in “casual furniture” (rattan, wicker, patio & tropical décor)



Opportunity:

Target consumers who go to Target, Home Depot, Lowe’s etc. to buy their patio furniture.



Solution:

A memorable campaign that have friends, family, employees and their big box competitors talking.



Sealed the deal for:

Been using CSG since 2009 and will have spent over $1,528,964 gross over those three years.